Digital Marketing Director

Lead and optimize the organization’s digital marketing initiatives, ensuring brand alignment, market growth, and a strong return on investment across multiple channels

Responsibilities

  • Develop and implement holistic digital marketing strategies to meet overarching company objectives
  • Oversee cross-channel campaigns (SEO, SEM, social media, email, etc.) and manage budgets effectively
  • Collaborate with creative, product, and sales teams to ensure consistent brand messaging
  • Analyze performance metrics and deliver actionable insights to executive leadership
  • Manage external agencies and in-house teams to optimize marketing performance
  • Stay current with emerging digital technologies and assess their potential for business impact
  • Ensure compliance with industry best practices and legal regulations (e.g., data privacy)
  • Foster a culture of continuous improvement by setting KPIs, monitoring results, and iterating strategies

Required Skills

  • Bachelor’s degree in Marketing, Business, or related field
  • 5+ years of leadership experience in digital marketing or similar roles
  • Proficiency in marketing analytics tools (Google Analytics, HubSpot, etc.)
  • Strong understanding of SEO, SEM, social media platforms, and content marketing
  • Excellent communication and presentation skills
  • Proven track record of meeting or exceeding ROI targets
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Strategic mindset with strong leadership and cross-functional collaboration skills

Preferred Qualifications

  • Master’s degree in Marketing, Digital Strategy, or MBA
  • Experience in AI-driven or tech-focused companies
  • Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint)
  • Familiarity with global or multi-region marketing campaigns
  • Background in resource-based or innovation-driven industries

compensationAndBenefits

  • Competitive base salary
  • Performance-based bonuses and/or equity options
  • Comprehensive health, dental, and vision coverage
  • Professional development and training opportunities
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